Privacy Policy

1. Information We Collect

A. Information You Provide Directly

• Contact Information: When you fill out forms on our website, contact us via email or phone, or sign up for newsletters, we may collect your name, email address, phone number, mailing address, or other details you provide.
• Property Preferences: Information about your real estate needs, such as property types, budget, or location preferences, when you inquire about listings or services.
• Communication Data: Details from emails, phone calls, or other communications with us.

B. Information Collected Automatically

• Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:
  • Remember your preferences and settings.
  • Analyze website performance and user behavior.
  • Deliver personalized content and advertisements.
  • You can manage cookie preferences through your browser settings. However, disabling cookies may affect website functionality.
• Device and Usage Information: We collect data about your device, such as IP address, browser type, operating system, and pages visited, as well as how you interact with our website (e.g., time spent, links clicked).
• Analytics Data: We use tools like Google Analytics to collect aggregated data about website traffic and user trends.
  
  

C. Information Collected Through Advertisements

• Ad Interaction Data: Information about how you engage with our ads, such as clicks, views, or form submissions.
• Lead Information: If you provide details through ad forms (e.g., name, email, phone number), we collect this data to follow up on your inquiry.
• Meta Pixel and Tracking: We use Meta Pixel and similar tools to track user actions on our website after clicking an ad, helping us measure ad effectiveness and tailor future ads to your interests.
  
  

D. Information from Third Parties

• Real estate platforms or multiple listing services (MLS) providing property data.
• Social media platforms sharing data based on your interactions with our profiles or ads.
• Lead generation services that provide contact details of individuals interested in real estate services.
  
  

2. How We Use Your Information

• Service Delivery: Responding to inquiries, scheduling appointments, providing property listings, and facilitating real estate transactions.
• Marketing and Advertising: Sending newsletters, promotional offers, or personalized ads about our services, including through email, social media, or Meta platforms. You can opt out of marketing communications at any time (see Section 7).
• Website Improvement: Analyzing website usage to enhance functionality, content, and user experience.
• Ad Optimization: Using data from Meta Pixel and other tools to measure ad performance and deliver relevant ads based on your interests.
• Legal Compliance: Complying with applicable laws, regulations, or legal processes, such as real estate disclosure requirements.
• Customer Support: Addressing your questions, concerns, or feedback.
  
  

3. How We Share Your Information

• Service Providers: We work with trusted third parties, such as website hosting providers, email marketing platforms, CRM systems, or analytics services, to support our operations. These providers are contractually obligated to protect your data.
• Meta and Advertising Partners: When running ads on Facebook or Instagram, we share data with Meta to target ads, track conversions, and measure ad performance. Meta’s use of your data is governed by its own privacy policy.
• Real Estate Partners: If your inquiry involves a property or transaction requiring collaboration with other real estate professionals (e.g., lenders, title companies), we may share relevant details to facilitate the process.
• Legal Obligations: We may disclose your information to comply with legal requirements, respond to court orders, or protect our rights, property, or safety.
• Business Transfers: If our business is sold or merged, your information may be transferred to the new entity, subject to this Privacy Policy.
  
  

4. Meta Advertising Compliance

• Clearly disclose our data collection practices in this Privacy Policy.
• Use Meta Pixel and other tools to collect data only for legitimate purposes, such as ad targeting and performance tracking.
• Provide you with options to manage your data preferences, including opting out of personalized ads (see Section 7).
• Ensure that any lead forms used in ads clearly explain how your information will be used and shared.

5. Cookies and Tracking Technologies

• Essential Cookies: Necessary for website functionality, such as navigation and form submissions.
• Analytics Cookies: Help us understand how visitors use our website, enabling us to improve performance.
• Advertising Cookies: Allow us to deliver relevant ads on our website and third-party platforms like Facebook and Instagram.

6. Your Data Rights and Choices

• Access and Correction: Request access to or correction of your personal data.
• Deletion: Request deletion of your data, unless we are required to retain it for legal or operational reasons.
• Opt-Out: Unsubscribe from marketing emails by clicking the “unsubscribe” link in our communications or contacting us directly. You can also opt out of personalized ads via Meta’s Ad Preferences settings or our website’s cookie settings.
• Do Not Track: Our website does not currently respond to “Do Not Track” signals, but you can manage tracking preferences through your browser.

To exercise these rights, contact us at jjsellsfl@gmail.com or (610) 906-7162.

7. Data Security

8. Data Retention

• Contact information is kept until you request deletion or we no longer need it for service delivery.
• Analytics data is retained in aggregated form for website improvement.
• Ad interaction data is kept as needed to optimize campaigns, subject to Meta’s retention policies.
  
  

9. Third-Party Links

10. Children’s Privacy

11. International Users

12. Changes to This Privacy Policy

13. Contact Us